Opening Keynote: The Future of Foodservice

Presenter: Mike Lee

Mike Lee will examine the consumer behaviors and innovations that are shaping the Future of Food, and their implications on foodservice businesses today and tomorrow. The Future Market tracks 16 macro trends in food that are disrupting every part of the supply chain, from farm to fork. We will explore a selection of the most salient trends that are shaping how foodservice producers and consumers will need to operate into the next decade.

We will also examine the mindset of 21st century eaters and how their needs and values are shaping our food landscape. Using the three key value lenses of the 21st Century Eater—experience, sustainability, and health–we will explore what the future of food and foodservice might look like and how companies need to use logic, emotion, storytelling, experience, and flavor to create the foodservice experiences of the future to serve increasingly demanding eaters.